2022\u5e74\uff0c\u4e2d\u56fd\u9ad8\u6e29\u521b\u9020\u4e86\u65b0\u7684\u5386\u53f2\u8bb0\u5f55\uff0c\u591a\u5730\u53d7\u5230\u4e86\u65f1\u60c5\u7684\u5f71\u54cd\uff0c\u800c\u6b27\u6d32\u3001\u7f8e\u6d32\u3001\u4ee5\u53ca\u4e9a\u6d32\u5176\u5b83\u5730\u533a\u4e5f\u540c\u6837\u5982\u6b64\u3002\u5168\u7403\u8303\u56f4\u90fd\u51fa\u73b0\u4e86\u9ad8\u6e29\u3001\u5e72\u65f1\u7684\u6c14\u5019\u73b0\u8c61\uff0c\u4e2a\u522b\u5730\u533a\u751a\u81f3\u4e25\u91cd\u5f71\u54cd\u4e86\u5c45\u6c11\u7684\u65e5\u5e38\u751f\u6d3b\u3002<\/p>\n
\u4e8e\u662f\u6211\u4eec\u6e05\u6670\u5730\u611f\u53d7\u5230\uff0c\u50cf\u201c\u7eff\u8272\u7ecf\u6d4e\u201d\u3001\u201c\u53ef\u6301\u7eed\u53d1\u5c55\u201d\u3001\u201c\u78b3\u8fbe\u5cf0\u201d\u3001\u201c\u78b3\u4e2d\u548c\u201d\u8fd9\u6837\u7684\u7406\u5ff5\u518d\u4e5f\u4e0d\u662f\u7a7a\u4e2d\u697c\u9601\uff0c\u4ece\u5404\u56fd\u653f\u5e9c\u5230\u56fd\u9645\u673a\u6784\uff0c\u4ece\u5404\u7c7b\u4f01\u4e1a\u5230\u666e\u7f57\u5927\u4f17\uff0c\u90fd\u6108\u53d1\u5173\u6ce8\u73af\u5883\u95ee\u9898\u3001\u627f\u62c5\u7eff\u8272\u8d23\u4efb\u3002<\/p>\n
\u65f6\u4ee3\u50ac\u751f\u4e86\u7406\u5ff5\uff0c\u7406\u5ff5\u4e5f\u5f71\u54cd\u4e86\u65f6\u4ee3\u3002\u5728\u8fd9\u6837\u7684\u80cc\u666f\u4e0b\uff0c\u65b0\u4e00\u4ee3\u6d88\u8d39\u7fa4\u4f53(GenZ)\u4e5f\u9010\u6e10\u5f62\u6210\u4e86\u5bf9\u7eff\u8272\u751f\u6d3b\u65b9\u5f0f\u7684\u8ffd\u6c42\uff0c\u5177\u6709\u201c\u53ef\u6301\u7eed\u53d1\u5c55\u201d\u7406\u5ff5\u7684\u7eff\u8272\u54c1\u724c\u5f00\u59cb\u53d7\u5230\u8d8a\u6765\u8d8a\u591a\u5168\u7403\u6d88\u8d39\u8005\u7684\u7279\u522b\u9752\u7750\u3002<\/p>\n
Vogue Business\u5728\u300a\u89e3\u7801\u4e2d\u56fdZ\u4e16\u4ee3\u7684\u53ef\u6301\u7eed\u6d88\u8d39\u89c2\u300b\u53d1\u5e03\u7684\u8c03\u7814\u663e\u793a\uff0c\u9ad8\u8fbe54%\u7684Z\u4e16\u4ee3\u6d88\u8d39\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u4e8e\u201c\u53ef\u6301\u7eed\u201d\u7406\u5ff5\u5177\u6709\u6bd4\u8f83\u6e05\u6670\u548c\u51c6\u786e\u7684\u8ba4\u77e5\u6c34\u5e73\uff0c27%\u7684Z\u4e16\u4ee3\u8eab\u4f53\u529b\u884c\u5730\u8df5\u884c\u7eff\u8272\u6001\u5ea6\u548c\u201c\u96f6\u201d\u5ea6\u6d88\u8d39\u3002<\/p>\n
\u9700\u6c42\u51b3\u5b9a\u4e86\u5e02\u573a\uff0c\u7528\u6237\u51b3\u5b9a\u7740\u54c1\u724c\u3002\u968f\u7740\u7eff\u8272\u7ecf\u6d4e\u5feb\u901f\u589e\u957f\u3001Z \u4e16\u4ee3\u6d88\u8d39\u7fa4\u4f53\u7684\u4e0d\u65ad\u58ee\u5927(\u76ee\u524d\u5df2\u5360\u603b\u6d88\u8d39\u7fa4\u4f53\u76841\/4\u4ee5\u4e0a)\uff0c\u7279\u522b\u662f\u4ed6\u4eec\u5bf9\u4e8e\u73af\u5883\u4fdd\u62a4\u3001\u751f\u6001\u53cb\u597d\u7684\u6df1\u523b\u8ba4\u540c\uff0c\u4f7f\u5f97\u8ffd\u6c42\u201c\u53ef\u6301\u7eed\u53d1\u5c55\u201d\u65e9\u5df2\u6210\u4e3a\u5404\u5927\u54c1\u724c\u6218\u7565\u7684\u6838\u5fc3\uff0c\u5e94\u8fd0\u800c\u751f\u7684\u7eff\u8272\u8425\u9500\u53d7\u5230\u4f01\u4e1a\u8425\u9500\u4eba\u5458\u7684\u5e7f\u6cdb\u5173\u6ce8<\/strong>\u3002<\/p>\n \u7eff\u8272\u8425\u9500(Green Marketing)\uff0c\u6307\u4ee5\u5e02\u573a\u8425\u9500\u4e3a\u57fa\u7840\uff0c\u4e3a\u8c0b\u6c42\u5168\u793e\u4f1a\u7684\u957f\u8fdc\u5229\u76ca\uff0c\u5c06\u73af\u4fdd\u7406\u5ff5\u878d\u5165\u8425\u9500\u7406\u8bba\u548c\u5b9e\u8df5\u4e2d\uff0c\u5021\u5bfc\u4f01\u4e1a\u5b9e\u65bd\u5065\u5eb7\u6709\u5e8f\u7684\u3001\u53ef\u6301\u7eed\u751a\u81f3\u6c38\u7eed\u7684\u8425\u9500\uff0c\u540c\u65f6\u5c65\u884c\u793e\u4f1a\u8d23\u4efb\uff0c\u5b9e\u73b0\u7ecf\u6d4e(\u81ea\u8eab\u5229\u76ca)\u3001\u793e\u4f1a(\u6d88\u8d39\u8005\u5229\u76ca)\u3001\u751f\u6001(\u73af\u5883\u4fdd\u62a4\u5229\u76ca)\u591a\u65b9\u6548\u76ca\u7684\u6709\u673a\u7edf\u4e00\u3002<\/p>\n \u51fa\u6d77\u4f01\u4e1a\u5f00\u5c55\u7eff\u8272\u8425\u9500\uff0c\u91cd\u70b9\u5728\u4e8e\u54c1\u724c\u57fa\u56e0<\/strong>\u4e0e\u8425\u9500\u5b9e\u8df5<\/strong>\u4e24\u4e2a\u6838\u5fc3\u73af\u8282\u3002<\/p>\n 01 \u4e3a\u54c1\u724c\u690d\u5165\u7eff\u8272\u57fa\u56e0\uff0c\u5c06\u4f01\u4e1a\u53d1\u5c55\u5efa\u7acb\u5728\u8003\u8651\u793e\u4f1a\u751f\u6001\u5229\u76ca\u7684\u57fa\u7840\u4e0a<\/strong><\/p>\n \u51fa\u6d77\u54c1\u724c\u8981\u60f3\u5185\u5316\u201c\u7eff\u8272\u57fa\u56e0\u201d\u6765\u6253\u9020\u54c1\u724c\u5728\u540c\u8d28\u5e02\u573a\u4e2d\u7684\u5dee\u5f02\u5316\uff0c\u5e76\u83b7\u5f97\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u8ba4\u540c\uff0c\u76ee\u524d\u4e3b\u8981\u901a\u8fc7\u4e09\u79cd\u5f62\u5f0f\uff1a<\/p>\n \u5176\u4e00\uff0c\u6eaf\u6e90\u54c1\u724c\u7684\u521d\u5fc3\uff0c\u5f00\u5c55\u957f\u671f\u7684\u793e\u4f1a\u516c\u76ca\u9879\u76ee\u3002<\/strong>\u4f8b\u5982\uff0c\u8bde\u751f\u4e8e\u745e\u58eb\u963f\u5c14\u5351\u65af\u5c71\u9e93\u7684\u5962\u4f88\u54c1\u54c1\u724cBally\uff0c\u5176\u978b\u5c65\u4ea7\u54c1\u53d7\u5230\u767b\u5c71\u4e00\u65cf\u7684\u559c\u7231\uff0c\u63a8\u51fa\u4e86Bally Peak Outlook\u8ba1\u5212\u53ca\u201c8x8000m\u201d\u884c\u52a8\uff0c\u65e8\u5728\u6e05\u7406\u516b\u5ea78000\u7c73\u559c\u9a6c\u62c9\u96c5\u5c71\u5cf0\u7684\u5927\u672c\u8425\uff0c\u4ee5\u5e2e\u52a9\u5f53\u5730\u793e\u533a\u6062\u590d\u8d56\u4ee5\u751f\u5b58\u7684\u5730\u8c8c\u73af\u5883\u3002\u56fd\u5185\u7684\u4ee3\u8868\u6848\u4f8b\u4e5f\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u8682\u8681\u68ee\u6797\uff0c\u6781\u5927\u63d0\u5347\u4e86\u54c1\u724c\u7684\u56fd\u6c11\u6027\u3002<\/p>\n \u5176\u4e8c\uff0c\u5c06\u53ef\u6301\u7eed\u5316\u7406\u5ff5\u6e17\u5165\u4ea7\u54c1\u8bbe\u8ba1\u3001\u751f\u4ea7\u73af\u8282\uff0c\u8d2f\u5f7b\u73af\u4fdd\u7406\u5ff5<\/strong>\uff0c\u5411\u5faa\u73af\u7ecf\u6d4e\u8f6c\u578b\u3002\u6bd4\u5982\uff1a\u4ece\u539f\u6599\u4e0a\uff0c\u51cf\u5c11\u4e0d\u53ef\u518d\u751f\u8d44\u6e90\u7684\u6d6a\u8d39\uff0c\u589e\u52a0\u53ef\u5faa\u73af\u3001\u53ef\u518d\u5229\u7528\u3001\u53ef\u518d\u751f\u6750\u6599\u7684\u4f7f\u7528\u6bd4\u4f8b\uff1b\u4ece\u8bbe\u8ba1\u4e0a\uff0c\u8003\u8651\u73af\u4fdd\u578b\u5305\u88c5\u7684\u9009\u62e9\u548c\u51cf\u91cf\u5316\u65b9\u6848\uff0c\u6700\u5c0f\u5316\u8d44\u6e90\u6d88\u8017\uff0c\u964d\u4f4e\u73af\u5883\u6c61\u67d3\u53ef\u80fd\uff1b\u5728\u5e9f\u6599\u65b9\u9762\uff0c\u7814\u53d1\u5e9f\u5f03\u7269\u518d\u63d0\u70bc\u3001\u518d\u751f\u4ea7\u6280\u672f\uff0c\u5347\u7ea7\u5e9f\u65e7\u7269\u56de\u6536\u63d0\u8d28\u80fd\u529b\u3002<\/p>\n \u7b2c\u4e09\uff0c\u8ba9\u7eff\u8272\u6d88\u8d39\u6210\u4e3a\u751f\u6d3b\u65f6\u5c1a\uff0c\u5f15\u9886\u7eff\u8272\u751f\u6d3b\u65b9\u5f0f\u3002<\/strong>\u5728\u5546\u4e1a\u6a21\u5f0f\u4e0a\u521b\u65b0\uff0c\u878d\u5165\u66f4\u591a\u7684\u7eff\u8272\u5143\u7d20\uff0c\u4f8b\u5982Nike\u4e0e\u591a\u5bb6\u54c1\u724c\u4e00\u8d77\u7b7e\u7f72Make Fashion Circular\u73af\u4fdd\u5021\u8bae\uff0c\u901a\u8fc7\u56de\u6536\u539f\u6750\u6599\u548c\u4ea7\u54c1\u6765\u51cf\u5c11\u5168\u7403\u65f6\u5c1a\u884c\u4e1a\u7684\u6d6a\u8d39\u3002<\/p>\n \u65e0\u8bba\u662f\u54ea\u79cd\u5f62\u5f0f\uff0c\u54c1\u724c\u90fd\u9700\u8981\u610f\u8bc6\u5230\uff0c\u7531\u4e8e\u5bf9\u5f85\u7eff\u8272\u54c1\u724c\u548c\u76f8\u5173\u6d88\u8d39\u884c\u4e3a\uff0c\u6d88\u8d39\u8005\u7684\u60c5\u611f\u504f\u597d\u5927\u4e8e\u8ba4\u77e5\u504f\u597d\u3002\u521d\u751f\u54c1\u724c\u4e3a\u81ea\u8eab\u6ce8\u5165\u7eff\u8272\u57fa\u56e0\uff0c\u80fd\u591f\u66f4\u52a0\u5feb\u901f\u3001\u957f\u4e45\u5730\u83b7\u5f97\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u8ba4\u540c\uff0c\u83b7\u53d6\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u548c\u597d\u611f\u3002\u5bf9\u4e8e\u6210\u719f\u54c1\u724c\uff0c\u4e3a\u81ea\u8eab\u9644\u52a0\u7eff\u8272\u57fa\u56e0\u66f4\u80fd\u5f70\u663e\u4f01\u4e1a\u7684\u793e\u4f1a\u8d23\u4efb\uff0c\u4f7f\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u4ea7\u751f\u65b0\u7684\u8ba4\u77e5\uff0c\u62c9\u8fd1\u5fc3\u7406\u8ddd\u79bb\u3002<\/p>\n \u56e0\u6b64\uff0c\u54c1\u724c\u5c24\u5176\u9700\u8981\u5173\u6ce8\u7684\u662f\uff0c\u6240\u6709\u7684\u7eff\u8272\u8425\u9500\u90fd\u9700\u8981\u5efa\u7acb\u5728\u54c1\u724c\u7684\u771f\u8bda\u627f\u8bfa\u3001<\/strong>\u771f\u8bda\u5c65\u884c<\/strong>\u7684\u57fa\u7840\u4e0a\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\u54c1\u724c\u5bf9\u7684\u793e\u4f1a\u62c5\u5f53<\/strong>\uff0c\u8a00\u884c\u5408\u4e00\uff0c\u77e5\u884c\u5408\u4e00\uff0c\u5426\u5219\u5bb9\u6613\u9002\u5f97\u5176\u53cd\u3002<\/p>\n 02<\/strong>\u00a0\u5728\u8425\u9500\u5b9e\u8df5\u4e2d\uff0c\u4f9d\u6258\u5408\u4f5c\u4f19\u4f34\u8425\u9500\uff0c\u5efa\u7acb\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb<\/strong><\/p>\n \u7531\u4e8e\u73b0\u5728\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u8d2d\u4e70\u8def\u5f84\u7684\u4efb\u4f55\u73af\u8282\u4ea7\u751f\u4ea4\u6613\u884c\u4e3a\uff0c\u5bf9\u4e8e\u51fa\u6d77\u4f01\u4e1a\u800c\u8a00\uff0c\u54c1\u724c\u529b\u5df2\u7ecf\u66ff\u4ee3\u66dd\u5149\u91cf\uff0c\u6210\u4e3a\u5f71\u54cd\u8425\u9500\u6548\u679c\u7684\u6700\u5173\u952e\u56e0\u7d20\uff0c\u66f4\u662f\u5e94\u5bf9\u65b0\u5e02\u573a\u7684\u51b3\u80dc\u5bc6\u94a5\u3002<\/p>\n \u5982\u4eca\u5934\u90e8\u7684\u51fa\u6d77\u54c1\u724c\uff0c\u5728\u8425\u9500\u4e0a\u7684\u8bc9\u6c42\u90fd\u662f\u5efa\u7acb\u957f\u671f\u4e0e\u6d88\u8d39\u8005\u7684\u6df1\u5ea6\u6c9f\u901a\uff0c\u83b7\u53d6\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u611f\u548c\u5fe0\u8bda\u5ea6\uff0c\u8fdb\u800c\u4fc3\u6210\u54c1\u724c\u548c\u4ea7\u54c1\u4fe1\u606f\u7684\u518d\u4f20\u64ad\uff0c\u5f62\u6210\u91cd\u590d\u6d88\u8d39\u3001\u793e\u7fa4\u6d88\u8d39\u3002\u800c\u5728\u8bf8\u591a\u8425\u9500\u7406\u5ff5\u4e2d\uff0c\u201c\u7eff\u8272\u8425\u9500\u201d\u65e0\u7591\u662f\u4e00\u4e2a\u4fbf\u6377\u53c8\u6b63\u786e\u7684\u9009\u62e9\u3002<\/p>\n \u90a3\u4e48\uff0c\u5728\u5177\u4f53\u5b9e\u8df5\u4e2d\uff0c\u51fa\u6d77\u54c1\u724c\u5982\u4f55\u7528\u597d\u7eff\u8272\u8425\u9500\u3001\u4f20\u9012\u7eff\u8272\u4ef7\u503c\u89c2\u3001\u6253\u9020\u7eff\u8272\u54c1\u724c\uff0c\u4ece\u800c\u83b7\u5f97\u5168\u7403\u6d88\u8d39\u8005\u7684\u8ba4\u540c\u5462\uff1f<\/p>\n \u8fd0\u7528\u597d\u7eff\u8272\u8425\u9500\u7684\u5173\u952e\u662f\u5f00\u5c55\u6709\u6548\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\u9879\u76ee\uff0c<\/strong>\u53d1\u73b0\u5e76\u8054\u7ed3\u90a3\u4e9b\u80fd\u591f\u5e2e\u52a9\u5f00\u5c55\u7eff\u8272\u8425\u9500\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u6bd4\u5982\u793e\u4f1a\u516c\u76ca\u8425\u9500\u4f19\u4f34\uff0c\u6216\u8005\u6d77\u5916\u7f51\u7ea2\u8425\u9500\u4f19\u4f34\u3002\u54c1\u724c\u53ef\u4ee5\u4e00\u9762\u4e0e\u4ed6\u4eec\u5408\u4f5c\u8bb2\u597d\u7eff\u8272\u6545\u4e8b\uff0c\u4e00\u9762\u901a\u8fc7\u7eff\u8272\u8425\u9500\u5c06\u793e\u4f1a\u8d23\u4efb\u843d\u5230\u5b9e\u5904\u3002<\/p>\n \u4f8b\u5982\uff0c\u5168\u7403\u56db\u5927\u6709\u673a\u5e8a\u57ab\u54c1\u724c\u4e2d\u7b2c\u4e00\u4e2a(2018\u5e74)\u83b7\u5f97\u78b3\u4e2d\u548c\u8ba4\u8bc1\u7684\u54c1\u724c\u2014\u2014Avocado\u3002<\/p>\n 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