\u8fd1\u65e5\uff0c\u5168\u7403\u9886\u5148\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\u7ba1\u7406\u5e73\u53f0impact.com\u5ba3\u5e03\u6536\u8d2d2B\u8425\u9500\u6280\u672f\u516c\u53f8Pressboard\u3002Pressboard\u6210\u7acb\u4e8e2014\u5e74\uff0c\u662f\u4e00\u5bb6\u4e3a\u5185\u5bb9\u6d41\u91cf\u4e3b\u63d0\u4f9b\u5185\u5bb9\u8425\u9500\u9879\u76ee\u5206\u6790\u4e0e\u7ba1\u7406\u7684SaaS\u5e73\u53f0\u3002impact.com\u4e0ePressboard\u7684\u5f3a\u5f3a\u8054\u5408\u5c06\u4e3a\u6d41\u91cf\u4e3b\u63d0\u4f9b\u5f3a\u5927\u7684\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7ba1\u7406\u5de5\u5177\uff0c\u52a9\u529b\u6d41\u91cf\u4e3b\u9ad8\u6548\u542f\u52a8\u548c\u62d3\u5c55\u5408\u4f5c\u4f19\u4f34\u5185\u5bb9\u8425\u9500\u9879\u76ee\uff0c\u4e3a\u6d41\u91cf\u4e3b\u548c\u54c1\u724c\u5e26\u6765\u66f4\u591a\u5408\u4f5c\u673a\u4f1a\uff0c\u4ece\u800c\u5b9e\u73b0\u53cc\u8d62\uff0c\u8fdb\u4e00\u6b65\u52a0\u901f\u5408\u4f5c\u4f19\u4f34\u7ecf\u6d4e\u589e\u957f\u3002<\/p>\n
\u5e02\u573a\u4e0d\u65ad\u53d8\u5316\u5347\u7ea7<\/strong><\/p>\n \u4f20\u7edf\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u53d1\u5c55\u8d8b\u52bf\u6301\u7eed\u4e0b\u6ed1\uff0c\u5185\u5bb9\u5a92\u4f53\u548c\u6d41\u91cf\u4e3b\u9762\u4e34\u7684\u6311\u6218\u4e5f\u4e0d\u65ad\u53d8\u5316\u5347\u7ea7\u3002\u968f\u7740\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u5173\u6ce8\u54c1\u724c\u6545\u4e8b\u548c\u54c1\u724c\u4ef7\u503c\uff0c\u66f4\u4fa7\u91cd\u4e8e\u4f20\u8fbe\u54c1\u724c\u4ef7\u503c\u548c\u4fe1\u606f\u7684\u54c1\u724c\u690d\u5165\u5185\u5bb9\u8425\u9500\uff08branded content \uff09\u8fc5\u901f\u53d1\u5c55\u3002\u76f8\u5173\u6570\u636e\u663e\u793a\uff0c88%\u7684\u5185\u5bb9\u6d41\u91cf\u4e3b\u6709\u90e8\u5206\u6536\u5165\u6765\u6e90\u4e8e\u54c1\u724c\u690d\u5165\u5185\u5bb9\u8425\u9500\uff0c2021\u5e74\u6574\u4e2a\u5e02\u573a\uff08branded content market\uff09\u4f30\u503c\u7ea6\u8fbe200\u4ebf\u7f8e\u5143\u3002\u56e0\u6b64\uff0c\u5185\u5bb9\u5a92\u4f53\u548c\u6d41\u91cf\u4e3b\u4e5f\u9700\u8981\u505a\u51fa\u76f8\u5e94\u7684\u8c03\u6574\u6765\u5e94\u5bf9\u5e02\u573a\u7684\u53d8\u5316\u3002<\/p>\n \u5185\u5bb9\u8425\u9500\u662f\u5173\u952e\u73af\u8282<\/strong><\/p>\n impact.com\u9996\u5e2d\u6267\u884c\u5b98David A. Yovanno\u8868\u793a\uff1a\u201cimpact.com\u6536\u8d2dPressboard\u7684\u4e3e\u63aa\u662f\u6211\u4eec\u63a8\u52a8\u5408\u4f5c\u4f19\u4f34\u7ecf\u6d4e\u53d1\u5c55\u6218\u7565\u7684\u4e00\u90e8\u5206\u3002\u60f3\u8981\u5728\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\u9886\u57df\u53d6\u5f97\u6210\u529f\uff0c\u6d41\u91cf\u4e3b\u3001\u54c1\u724c\u548c\u8425\u9500\u673a\u6784\u90fd\u5e94\u5f53\u8fd0\u7528\u79d1\u5b66\u9ad8\u6548\u7684\u6280\u672f\u4ee5\u52a0\u5f3a\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7ba1\u7406\uff0c\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u3002\u5982\u4eca\uff0c\u4f18\u79c0\u7684\u5185\u5bb9\u8425\u9500\u5df2\u7136\u6210\u4e3a\u54c1\u724c\u9ad8\u6548\u83b7\u5ba2\u7684\u79d8\u8bc0\uff0c\u6df1\u53d7\u4f17\u591a\u54c1\u724c\u7684\u9752\u7750\u3002\u6b64\u6b21\u6536\u8d2d\u5c06\u8d4b\u80fd\u66f4\u591a\u5185\u5bb9\u6d41\u91cf\u4e3b\uff0c\u8ba9\u4ed6\u4eec\u66f4\u597d\u5730\u501f\u52a9\u5185\u5bb9\u8425\u9500\u7684\u529b\u91cf\u5e2e\u52a9\u54c1\u724c\u548c\u8425\u9500\u673a\u6784\u4f20\u8fbe\u54c1\u724c\u4ef7\u503c\uff0c\u89e6\u8fbe\u76ee\u6807\u6d88\u8d39\u4eba\u7fa4\u3002\u201d<\/p>\n Hearst StoryStudio\u603b\u88c1Alison Pfaff\u4e5f\u5206\u4eab\u4e86\u81ea\u5df1\u7684\u611f\u53d7\uff1a\u201c\u5728Hearst\uff08\u8d6b\u65af\u7279\uff0c\u4e00\u5bb6\u7f8e\u56fd\u51fa\u7248\u754c\u5de8\u5934\u548c\u591a\u5143\u5316\u4f20\u5a92\u96c6\u56e2\uff09\uff0c\u4e43\u81f3\u6574\u4e2a\u51fa\u7248\u754c\uff0c\u54c1\u724c\u690d\u5165\u5185\u5bb9\u8425\u9500\u90fd\u5907\u53d7\u5173\u6ce8\u3002\u6211\u4eec\u65e9\u5c31\u6ce8\u610f\u5230\u4e86\u8fd9\u4e00\u8d8b\u52bf\uff0c\u56e0\u6b64\u521b\u529e\u4e86Hearst StoryStudio\uff0c\u5e76\u4e14Hearst StoryStudio\u7684\u4e1a\u7ee9\u6bcf\u5e74\u90fd\u80fd\u521b\u51fa\u65b0\u9ad8\u3002impact.com\u8fd9\u6b21\u6536\u8d2d\u65e0\u7591\u662f\u660e\u667a\u7684\u3002\u773c\u4e0b\u4f20\u7edf\u6570\u5b57\u5e7f\u544a\u9891\u9891\u53d7\u5230\u6d88\u8d39\u8005\u62b5\u5236\uff0c\u6d41\u91cf\u4e3b\u6b63\u5728\u5bfb\u627e\u66f4\u591a\u673a\u4f1a\uff0c\u4ea7\u51fa\u80fd\u5f15\u8d77\u6d88\u8d39\u8005\u5171\u9e23\u7684\u4f18\u8d28\u5185\u5bb9\u3002\u201d<\/p>\n Pressboard\u5e73\u53f0\u4e3a\u5185\u5bb9\u5a92\u4f53\u548c\u6d41\u91cf\u4e3b\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u5de5\u5177\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5206\u6790\u548c\u8bc4\u4f30\u4ee5\u54c1\u724c\u690d\u5165\u5185\u5bb9\u8425\u9500\u4e3a\u4e3b\u7684\u5408\u4f5c\u4f19\u4f34\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7684\u8868\u73b0\uff0c\u5305\u62ec\u54c1\u724c\u8d5e\u52a9\u5185\u5bb9\uff08sponsored content\uff09\u3001\u793e\u5a92\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7b49\uff0c\u5728\u63d0\u9ad8\u9879\u76ee\u7ba1\u7406\u6548\u7387\u7684\u540c\u65f6\uff0c\u4e5f\u80fd\u5411\u5e7f\u544a\u4e3b\u6216\u8425\u9500\u673a\u6784\u9488\u5bf9\u9879\u76ee\u8868\u73b0\u63d0\u4f9b\u66f4\u4e3a\u6e05\u6670\u7684\u62a5\u8868\u3002\u5f97\u76ca\u4e8ePressboard\uff0c\u6d41\u91cf\u4e3b\u80fd\u66f4\u9ad8\u6548\u5730\u5b9e\u73b0\u5185\u5bb9\u53d8\u73b0\u3002<\/p>\n Pressboard\u8054\u5408\u521b\u59cb\u4ebaJerrid Grimm\u8868\u793a\uff1a\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u4e0eimpact.com\u8054\u624b\uff0c\u7ee7\u7eed\u4f18\u5316\u5408\u4f5c\u4f19\u4f34\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7ba1\u7406\u5de5\u5177\uff0c\u5e2e\u52a9\u5185\u5bb9\u5a92\u4f53\u548c\u6d41\u91cf\u4e3b\u66f4\u987a\u7545\u5730\u4e0e\u5e7f\u544a\u4e3b\u5f00\u5c55\u5408\u4f5c\uff0c\u4e3a\u54c1\u724c\u91cf\u8eab\u6253\u9020\u4f18\u8d28\u5185\u5bb9\uff0c\u5438\u5f15\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u3002Pressboard\u52a0\u5165\u4ee5\u540e\uff0cimpact.com\u53ef\u4ee5\u5e2e\u52a9\u5185\u5bb9\u5a92\u4f53\u548c\u6d41\u91cf\u4e3b\u66f4\u597d\u5730\u5438\u5f15\u76ee\u6807\u6d88\u8d39\u4eba\u7fa4\u7684\u76ee\u5149\uff0c\u663e\u8457\u63d0\u5347\u5185\u5bb9\u53d8\u73b0\u80fd\u529b\u3002\u201d<\/p>\n \u7531\u6b64\uff0cPressboard\u5c06\u4e0eimpact.com\u6b64\u524d\u6536\u8d2d\u7684Trackonomics\uff08\u8d4b\u80fd\u5185\u5bb9\u6d41\u91cf\u4e3b\u4f18\u5316\u5185\u5bb9\u53d8\u73b0\u7684\u6570\u636e\u5f52\u56e0\u5e73\u53f0\uff09\u643a\u624b\uff0c\u4e3a\u5185\u5bb9\u5a92\u4f53\u548c\u6d41\u91cf\u4e3b\u63d0\u4f9b\u4e00\u5957\u5168\u9762\u9ad8\u6548\u7684\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n","protected":false},"excerpt":{"rendered":" \u8fd1\u65e5\uff0c\u5168\u7403\u9886\u5148\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\u7ba1\u7406\u5e73\u53f0impact.com\u5ba3\u5e03\u6536\u8d2d2B\u8425\u9500\u6280\u672f\u516c\u53f8Pressboard\u3002Pressboard\u6210\u7acb\u4e8e2014\u5e74\uff0c\u662f\u4e00\u5bb6\u4e3a\u5185\u5bb9\u6d41\u91cf\u4e3b\u63d0\u4f9b\u5185\u5bb9\u8425\u9500\u9879\u76ee\u5206\u6790\u4e0e\u7ba1\u7406\u7684SaaS\u5e73\u53f0\u3002impact.com\u4e0ePressboard\u7684\u5f3a\u5f3a\u8054\u5408\u5c06\u4e3a\u6d41\u91cf\u4e3b\u63d0\u4f9b\u5f3a\u5927\u7684\u5185\u5bb9\u8425\u9500\u9879\u76ee\u7ba1\u7406\u5de5\u5177\uff0c\u52a9\u529b\u6d41…<\/p>\n","protected":false},"author":5,"featured_media":73882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[4494],"tags":[6936,6935,6937,2829,3042],"special":[],"class_list":["post-73881","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-market","tag-ic","tag-pressboard","tag-brandmarketing","tag-shichang","tag-buy","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/posts\/73881"}],"collection":[{"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/comments?post=73881"}],"version-history":[{"count":1,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/posts\/73881\/revisions"}],"predecessor-version":[{"id":73883,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/posts\/73881\/revisions\/73883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/media\/73882"}],"wp:attachment":[{"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/media?parent=73881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/categories?post=73881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/tags?post=73881"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.gznf.net\/wp-json\/wp\/v2\/special?post=73881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}